This guide to Facebook ad sizes is updated for 2022 and includes all the new specs dimensions and file formats for every type of ad. Theres a number of different image types on Facebook from ones in your feed to profile pages.
All ads must comply with our Advertising Policies.
Facebook ad banner size 2020. Facebook ad image size. With all that being said we recommend using the Facebook cover photo size of 820 pixels by 360 pixels and designing within the safe zonesThis will ensure that none of the critical components of your cover photo are getting cut off on. Group cover banner 1640 x 856 pixels 1708 x 892 inch.
So the potential is huge here especially with algorithm changes that favor engagement and sharing. Profile picture 170 x 170 pixels 177 x 177 inch. As of September 2020 Facebook and Instagram ads are no longer penalized if more than 20 of the ad space is text.
Flinnwest Solutions When running Facebook ads you want to make sure you are getting the right ads in front of the right people. Cover bannerBusiness page banner 820 x 360 pixels 854 x 375 inch. Facebook removed their 20 rule in Fall 2020.
Instagram recommends leaving roughly 14 250 pixels of the top and bottom of the image free from text and logos to prevent them from being covered. Or as Facebook says about a 21 ratio. Lastly if someone clicks on your profile photo it can be displayed as large as 850px by 850pxThe highest resolution Facebook will store is 2048px by 2048px.
Nick Zarzycki Tony Tran June 10 2021 Facebook ad sizes change more than a Radio City Rockette changes costume. Facebook News Feed is the constantly updating list of status updates photos videos and more in the middle of the Facebook home page. Banner image Desktop only.
Facebook story ads were introduced at the end of 2018 and have fast become one of the platforms most effective advertising channels. However ratios from 169 to 916 are supported. 51 — If your image design includes text keep it under 20 of the image to optimize the ads audience potential.
The New Facebook redesign has not changed the aspect ratio of the Event Cover Photo. Facebook social image sizes. Most Common Facebook Ad Sizes The most common Facebook ad sizes Image source.
1080 x 1920 pixels. Thats a lot of eyes that might be seeing your content. Use your own images or create an ad.
This rule had stated that the text on an ad image shouldnt make up more than 20 of the image. The size of the profile picture that is seen in the comments you make however is scaled down and resized to a square image of 40px by 40px. Previously the dimensions were 1920 x 1080 with an aspect ratio of 169 but this has since changed.
You must have at least 2 CTA buttons that lead to a web page or to a Lead gen form. Facebook and Instagram Stories size. Facebook Page Like Ad images.
1280 x 720 Maximum Facebook video length. Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. 1080 x 1350 ratio 45 at least 1080 x 1080 ratios from 169 to 916 are also supported.
The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. At least 1080 x 1080 pixels. As with feed ads you can upload.
This is a 1911 ratio. 560 x 208 pixels. Facebook image post size.
Youll find information on dimensions file sizes character limits and more. Event banner 1920 x 1005 pixels. Facebook is the worlds biggest social media platform.
Facebook Ad Image Size. 1200 x 630 Facebook event image size. Ok that wraps up the summary.
1640 x 856 Facebook video size. Max image size of 30MB. Recommended Facebook ad aspect ratio.
Anything smaller than 1920 pixels wide and Facebook will automatically. The News Feed includes updates and posts from friends Pages groups and advertisers. The correct Facebook event photo size has the dimensions of 1920 x 1005 pixels.
240 minutes Facebook image ad size. 1080 x 1920 pixels Tips. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.
Facebook Story Image Ad Sizes and Requirements. Facebook Stories ad image dimensions and guidelines. Facebook also stores a higher resolution version at 320px by 320px.
The recommended Facebook event cover photo size is 1200 x 628 same as a link share. Panoramas or 360 Photos. Now lets dive into the details.
Recommended ratio is 1911 and while 11 and other aspect ratios can be used the image may be adjusted or masked. The formal sizes and specifications for Facebook Feed ads are. Drive people to destination websites or apps through high-quality and engaging visuals.
1200 x 444 pixels. You can use the image format in the Facebook News Feed to show off your product service or brand. Image sizes for Instagram Stories ads.
Alternatively on a desktop device Facebook displays more of your cover photos width while cropping the top and bottom. Youll be able to build more than 40 segments of messages. In most cases youll only need 3-6 segments.
1920 x 1005 Facebook group cover image size. And with more than 2 billion people using Facebook every month thats a lot of people to potentially see your ad. 916 to 169 no link involved 1911 if there is a link Images no more than 20 text.
Recommended image file types. Number of CTA Buttons allowed per message flow. 1080 x 1080 px 476 x 249 px minimum Maximum link description.
Facebook strictly enforces this may immediately deny your ad or stop it once its been reviewed. Any image you use for a Facebook ad cannot be more than 20 text. The photo size has been recently updated for the changes made to the new Facebook layout.
254 x 94 pixels. Next well list all of the previously mentioned banner sizes as well as their Facebook banner size inches. The first to report this was social media expert Matt Navarra on September 22 2020 as advertisers were being contacted by Facebook directly to inform them of the update.
At least 398 x 208 pixels but its best to use the highest Facebook photo size that meets the ratio requirements since there is no maximum resolution. Recommended Facebook ad image size. This has been verified for 2022.
Recommended image formats are JPG and PNG. 1200 x 628 Facebook video ad size.